Fashion track and field for a sporting summer

Hello fashion (and Fifi) fans!

Hello Kitty has asked me, Fifi the Fashionista, to write a few fashion blogs for her and who

am I to refuse a request from an international style icon? So read on, my chic little followers,

and see what Hello Kitty’s fashion adviser says will be BIG for the coming season...

 

Now, as I well know, high fashion is usually to be found on the catwalks of the worlds fashion capitals – New York, London, Paris, Milan etc etc. This year however, the fashion stakes have been played out on the tracks and fields of the world’s sporting venues. From Euro 2012 to the Olympics and now the Paralympics, the whole world has gone sporting crazy and that includes the fashion world.

As I travelled across the globe attending each and every fashion week with the A-listers that lead the rest of us mere mortals in global fashion trends, a definite sporting theme emerged. I got a great deal of inspiration from the style big-wigs hosting these events and took those ideas back to the Pynkiss design studio in the heart of Milan’s fashion district. The result? The Pynkiss’ Let’s Sport collection especially designed for this autumn and winter as the end to a wonderful sporting summer. So, my little fashion friends, here’s what we’ve come up with for those of you that enjoy football as much as fashion.

Truly flexible fashion from the Pynkiss Let’s Sport collection

The little cutie above, (and I mean the outfit as well as the model) truly allows the Let’s Sport collection to be equally at home as a fashion or sports item. Wear this in your judo/karate/gym lesson and you’ll be the envy of your sports fellows! Featuring the coming season’s must-have colour – electric blue (don’t take my word for it, although I, Fifi the fashionista, is never wrong when it comes to future trends, but look at Stella McCartney’s latest collection http://www.style.com/fashionshows/powersearch/slideshow?designer=design_house24&trend=trend19&iphoto=2&origIphoto=8) – you can be assured that you’ll win medals for your chic outfit as well as your sporting prowess.

Even Hello Kitty herself likes to workout!

As you can see we really have taken inspiration from every sporting endeavour. This white wrap-around look can only be inspired by the ancient craft of martial arts (look, not only am I a talented fashion adviser, I’m also a poet!). This design also features Hello Kitty clearly enjoying a healthy workout – well, how else would she keep herself in shape for her very own high-end fashion label?

Sport meets rock and roll..... It can only be London 2012 year!

The Olympic opening and closing ceremonies were all about sport meets rock and roll, and this outfit completely epitomises that ethos. With pop, rock and dance music playing out in the planet’s sporting venues this is an ideal mix that is set to continue throughout the rest of the year. Remember, you saw it here first!

Electric blue will be everywhere this autumn and winter

I hate the winter, all those dull grey skies, rain and snow; it really does make me feel blue. The only good thing about it is the fact that I get to wear more clothes than I do in summer, but should I mention blue for the latter part of 2012 then I will definitely be talking ELECTRIC BLUE. Bang on trend as usual, this vibrant blue will be everywhere this coming fashion season, and it will add a much needed injection of the colour of summer skies to an otherwise chilly and grey season. And just look at the Pynkiss purple lining on the cutesy little jacket – LOVE IT!

Let your wardrobe add colour to your life – make it a Pynkiss autumn and winter this year.

Pynkiss Lookbook App

The Pynkiss Lookbook App is now available to download on iPhone and Android!

The app is available to download at iTunes and Googleplay:

http://itunes.apple.com/app/pynkiss-lookbook/id528907568?mt=8 

https://play.google.com/store/apps/details?id=air.com.dzibusallmighty.pynkisslookbook&hl=en

 

 

The Pynkiss Fashion Decathlon

 Unless you’re from another planet you cannot have failed to notice that this year is Olympic year. 

 The ancient event, reinvented early in the 20^th Century, will this year be held in Europe’s largest city, London, and anyone who’s anyone in the world of sport will be there cheering on the sporting stars from more than 205 nations around the planet. The world has literally gone sporting crazy... and so in true Hello Kitty and Pynkiss style, we’ve created our ‘fashion decathlon’ with some slightly less sporting disciplines than the Olympic counterpart...

Shopping – Before taking part in the Pynkiss decathlon you’ll need to do a little energetic shopping in one of the Pynkiss boutiques recently opened all over the world. This is just a snapshot of what to expect  if there isn’t a store currently near you (it’s the Pynkiss stand at the world famous Pitti Bimbo fashion show in stylish Florence back in June this year) to give you a taste of what’s coming your way soon, and of course, the online store will be opening early next year.

Swimming  – The fabulously fluid aquatics venue in the Olympic park will play host to swimming, but whether on the beach or at the pool, you will look cuter than Hello Kitty herself in this pink and yellow bikini with matching towel.

Running – Keeping fit and active is important, no matter what your age. These super-smart trainers in usual pump style or cute little bootie versions will help you get fit for a summer of sport.

Weight-lifting – A bag is a must for every girl about town... and anywhere else, for that matter. Pynkiss bags are stylish, yet practical and perfect to keep all your essentials in one place without weighing down your natural sense of style. Pynkiss perfect!

Boating – Whether rowing for gold, sailing for silver or boating for bronze (and in this case we mean a sun tan!) you need to look the part. This naval inspired blue and white ensemble will ensure you’ve earned your strips this sports season. All aboard, Pynkissers!

Cycling – we all know that shorts are simply a must have when it comes to anything to do with two wheels. This season we’ve gone shorts crazy and have them in all colours of the rainbow and fabrics from velour to denims. Add style power to your peddle power this summer.

Gymnastics – Hello Kitty loves the graceful flow of floor gymnastics and thinks the rather plain gymnastics outfits could do with a lift. She suggests this gorgeous tangerine dress that would swirl and dance with every movement.

Tennis – We’re not at stuffy old Wimbledon now and that means a dash of colour to the usual whites of the tennis court. Team this cute white skirt with any colourful creation from the Pynkiss Spring/Summer Collection and you’ll be acing it all day long.

Track and Field - Athletics really is the major Olympic event, where new world records are broken and re-made every four years. Whether jumping, running, throwing or leaping this summer, our versatile and comfortable tracksuits are perfect for every sporting fixture in your summer diary. This one is already in gold, now how appropriate is that?

And finally, for those of you who prefer to sit at home and cheer on your home team there is indeed one important Pynkiss discipline for you.....

Chief Clapper and Cheerer – simply get down to your local Pynkiss boutique and choose from our myriad colours to make up your own country’s flag – clap until your hands sting and cheer until you're horse and really go for gold!